So you've taken this whole web 2.0 thing to heart and found that the do it yourself culture is for you. What's next? Well, you could just hack away at semi-unuseful gadgetry in your basement and reprise the role of the town basement-troll. Or you could decide to rock some elegantly designed web 2.1 and let it loose into the world. But how will look? What about your brand? "What? I need a brand still?" Yep...get your read on